One workspace for all your startup’s moving parts

Track every project, goal, and team member. Get real-time insights, automate busywork, and keep your investors and customers up to date—without missing a beat.

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Screenshot of a project overview for a Sales Kickoff Event, displaying roles, project description, and key resources.

Move faster without dropping the ball

Give your team one place to plan, track, and report work so you save hours, hit goals, and keep investors and customers in the loop.

Know what matters every week

Connect projects to OKRs in one roadmap so founders, PMs, and engineers stay aligned on priorities instead of guessing what should come first.

Win back hours of builder time

Let AI build timelines, trigger updates, and sync tickets so you stop wrestling with slides and spreadsheets and get more time to ship product.

Keep investors and customers confident

Share live dashboards and up to date ticket status so you answer tough questions fast and show clear progress without last minute scramble.

We used to waste hours each week updating slides for investors and chasing down project updates in separate tools. With Asana, our team has one spot for everything—so we have more time to build and it’s way easier to stay on top of our goals.
Sara Kim
Co-founder
Upstart Labs

Key features built for fast-moving startups

See plans, workloads, and progress in one place so your team ships faster, investors stay confident, and you stop losing time to manual updates and scattered tools.

One roadmap and OKR home

Connect every project to company goals so founders, PMs, and engineers all know what matters this week and what can wait.

AI timelines and blocker alerts

Let AI map timelines, adjust dates, and flag risks so you spot slips early and keep launches on track without late-night replanning.

Tickets go straight to engineers

Sync Intercom tickets into Asana with owners, priority, and status so bugs land in the right backlog instead of in random spreadsheets.

Dashboards investors can read fast

Spin up live dashboards that pull from real work so you send clear updates in minutes and walk into board meetings ready.

Workload heatmap for your whole team

See who is overloaded and who has room so you rebalance work, prevent burnout, and hit deadlines without constant check-ins.

Views, automations, and integrations

Switch between list, board, and timeline views, add simple rules, and connect GitHub, Figma, Slack, and 300-plus tools in one workspace.

Keep every project, goal, and update in one place

See who’s overloaded and who has room with a simple heatmap so you balance work, protect your team’s health, and keep projects moving steadily.

Running your startup in scattered tools

Everyone’s plans live in different places

Roadmaps sit in slides, OKRs in spreadsheets, and tasks in random boards, so no one’s fully sure what actually matters this week.

Manual updates steal time from building

You lose hours updating timelines, moving tickets around, and prepping investor slides instead of shipping product and talking to customers.

Workloads are uneven and risks stay hidden

Some teammates are slammed while others wait for work, and blockers only surface when a deadline slips or an investor starts asking questions.

Keep Your Startup Moving with One Workspace

Manage projects, goals, and updates in one spot. Save time, track progress, and keep investors and customers in the loop—no more tedious manual work.

Unified roadmap and OKR dashboard

See every project and goal in one dashboard so everyone’s focused and aligned.

AI-generated timelines and blocker alerts

Let AI build timelines and flag blockers so your team avoids surprises and stays on track.

Sync support tickets to tasks automatically

Send Intercom tickets straight to the right engineer, all set up with zero manual copying.

We used to waste hours each week updating slides for investors and chasing down project updates in separate tools. With Asana, our team has one spot for everything—so we have more time to build and it’s way easier to stay on top of our goals.
Sara Kim
Co-founder
Upstart Labs

Frequently Asked Questions

How is Asana different from other project management tools like Trello or Jira?

Asana is built for startups who move fast. It helps you see all your work and goals in one place, automatically builds timelines for you, spots what’s blocked, and lets your design and dev teams both get things done their way. You don't have to jump between tools or spend hours moving tickets around.

Can I use Asana with the tools I already love, like GitHub or Figma?

Yes, you can! Asana works with GitHub, Figma, Google Drive, Slack, Intercom, and over 300 other tools. You get to keep using what’s comfortable, and everything updates where you need it.

I’ve got investors asking for updates all the time. Will Asana help me with that?

Absolutely. You can create dashboards that show your progress in seconds—no more scrambling to pull together last-minute slides. Just a few clicks and you’re ready to go.

I’m worried some folks on my team are overloaded and others are waiting around. Can Asana help?

Yes. Asana shows you who’s swamped and who’s got room for more. With the workload heatmap and timelines, it’s easy to keep work balanced and spot burnout before it starts.

Will Asana work as my team grows? We’re only five now but plan to scale up.

Definitely. Asana is built for teams that grow—whether you're five, fifteen, or fifty people. You won't have to switch to a new system as you hire more people.

Do I need to know how to code to use automations or set up recurring tasks?

No coding needed! You can set up rules and automation with just a few clicks. Things like assigning tickets, following up on tasks, or repeating reminders are easy and quick to set up.

Keep Startup Projects on Track

Get your whole team on the same page, cut busywork, and show investors real progress—without juggling between tools or missing key updates.

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